This compares how we are doing this year compared to the same month last year. The trends for both October and November are almost identical. New member recruitment is DOWN by about -14% even though the number of New Prospects is UP by 34%. In fact, the overall Prospect Conversion Ratio for the VFN as a whole is <9%, which suggests that more efforts should be made to contact the New Prospects.
Reinstatements are down by -44%. However, the number of non-renewing members was also down by -44%, which means that there were fewer members who needed to be reinstated. In addition, second notices were down by -43%, so more members are renewing without being “nudged”.
Deaths are down by an amazing -45-47%. Transfers Out are down by -68%, and Transfers In are also down by -70%. (Both of these figures are heavily skewed due to HQ’s transfer in 2017 of the legacy National members OUT of Chapters, and the large number of Chapter members who mistakenly transferred OUT of their Chapter and then transferred back IN.)
MEMBERSHIP STATS (for the Year to Date)
For the year 2018 to date, Virginia National Division membership is UP by over 8%, and now comprises over half of the total VFN membership. Chapter membership is DOWN by -12%. As a result, total VFN membership is down by -3%.
Some of the Area statistics for both of these months were affected by the re-assignment of Chapter 2080 Piedmont from Area V, and Chapter 2065 Louisa from Area VIII – to Area III. For both months, Area III showed a net gain in Membership (some of this due to the inclusion of two more Chapters). Area VII had the smallest decline in membership (-6%) and Area I lost -9%.
Chapter 1757 Middle Peninsula INCREASED membership by 8%. 14 Chapters lost less than 10% of their members:
682 Peninsula, 685 Colonial Wmsburg, 66 Tidewater, 1727 Tuckahoe, 2265 Midlothian (-4.5%), 1068 Bedford, 135 Charlottesville, 164 Harrisonburg, 180 Winchester (-4%), 1793 Page Valley, 2358 Shenandoah Cty, 595 Colonial Beach, 2112 Caroline (-3.3%), 2343 Falls Run, 1159 Annandale, 7 Arlington.
PROSPECT CONVERSION RATIO
Areas VI and VII had the highest Prospect Conversion Ratios – at 25% to 26%. However, the average Prospect Conversion Ratio for the VFN is only 8.8%. Only 6 Chapters had Prospect Conversion Ratios of 40% or better:
685 Colonial Wmsburg, 1757 Middle Peninsula, 1134 New River Valley, 135 Charlottesville (86%-100%), 595 Colonial Beach, 1549 Fauquier.
Many, many Chapters had conversion ratios of 0, or less than 5%. As noted above, this is an area where more work is needed.
We are doing better on Reinstatement efforts. Area VII had the best Reinstatement Ratio (51%), followed by Area II (40%). For the VFN, the average is 35%. 16 Chapters had Reinstatement Ratios of 40% or better:
682 Peninsula, 1757 Middle Peninsula, 66 Tidewater (71%), 1827 Seaside, 1727 Tuckahoe, 1837 Wilderness Trail, 135 Charlottesville, 180 Winchester (75%), 1793 Page Valley (100%), 1549 Fauquier, 2343 Falls Run (75%), 232 Alexandria, 1159 Annandale, 1270 Woodbridge, 737 Fairfax, 1665 Metro North’n (73%).
On the other hand, there are numerous Chapters with ratios of 10% or less.